Promotional page & Marketing strategy

As part of my ancillary tasks, I created a promotional page to advertise my music video for “Everything I Wanted” by Billie Eilish. The purpose of this page was to visually represent the concept of my video while attracting and engaging the target audience.

The promotional design is based on the same dark and cinematic aesthetic used in both my music video and digipak. I created posters that feature key visual elements such as low-key lighting, strong shadows, and symbolic imagery. These visuals help maintain consistency across all my media products and make the project feel like a complete, unified brand.

Typography and layout were kept simple and clean to ensure clarity while still matching the overall tone. The posters highlight the title of the song and the artist, while the imagery reflects the emotional and psychological themes explored in the video, such as identity, isolation, and internal conflict.

The promotional page also supports the narrative and symbolism of the music video by using similar colour palettes and visual motifs. This creates a clear connection between the promotional material and the final product, making it easier for the audience to recognise and relate to the concept.

https://www.instagram.com/echoframes._production?igsh=ZnZheXBubzA3cTJp

After completing and sharing my music video, I received positive feedback from the audience, particularly regarding the visual style, lighting, and overall mood. This suggests that the promotional material successfully represented the tone of the video and helped set appropriate expectations for viewers.



Overall, the promotional page plays an important role in presenting my project professionally. It not only advertises the music video but also reinforces the visual identity and themes developed throughout my coursework.

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